Following the establishment of the “MAKE BEYOND” Brand Vision, a new Obayashi corporate advertising campaign was begun in 2021. It features Takeru Satoh, a popular actor in Japan. A new television commercial started airing throughout Japan on January 1.

Obayashi’s public website also now has a section dedicated to the “MAKE BEYOND” message. https://www.obayashi.co.jp/makebeyond/ (in Japanese only)