For a successful marketing review in a construction company, relevant information must be gathered and managed, including communicating project requirements, identifying risks, and developing a project delivery strategy. The Marketing Department lead this process by researching the industry, competitors, and brand positioning. Our Board of Directors oversee and provide guidance, while Obayashi APRHQ supports us to conduct feasibility studies, risk mitigation plans and strategies. A project delivery strategy should be developed, outlining timelines, budget, key performance indicators, deliverables, roles, and communication protocols. Collaboration and communication between the Marketing Department, Board of Directors, and Obayashi APRHQ are crucial in managing client information to ensure our team will be able to plan the project effectively.
